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The Ghost editor post settings menu has everything you need to fully optimise and distribute your content effectively.
There are a couple of things to do next while you're getting set up: making your site private and inviting your team.
Ghost has a flexible organisational taxonomy called tags and the ability to create custom site structures using dynamic routes.
Work with all your favourite apps and tools or create your own custom integrations using the Ghost API.
Ghost comes with a beautiful default theme designed for publishers which can easily be adapted for most purposes, or you can build a custom theme to suit your needs.